Apple Wallet vs Google Wallet for loyalty cards
For a loyalty program you don't choose between Apple Wallet and Google Wallet — you use both. Apple Wallet is the default on iPhone, Google Wallet on Android, and your customers are split across the two. Loyaltyfy issues one loyalty program to both, so every guest gets a card on the phone they already own.
What's the difference?
Both store passes and cards on the phone, show them on the lock screen, and update them with push notifications. The difference is the platform: Apple Wallet on iPhone, Google Wallet on Android. Functionally, for a loyalty card, they're equivalent for the customer.
Which should a business use?
Both. Splitting your customers by phone brand would just lose half of them. With Loyaltyfy you run a single program and the right card is issued automatically depending on the guest's device.
Do customers need an app for either?
No. Apple Wallet and Google Wallet are built into the phone. The customer scans your QR, adds the card, and that's it — there's no separate loyalty app to download on either platform.
FAQ
Should I pick Apple Wallet or Google Wallet?
Neither alone — use both. iPhone users add the card to Apple Wallet, Android users to Google Wallet. Loyaltyfy issues one program to both automatically.
Is the loyalty card different on each?
It looks and behaves the same for the customer — your design, stamps or cashback, and push updates work on both Apple Wallet and Google Wallet.
Does either require a customer app?
No. Both wallets are built into the phone, and the card is added from a QR code with no separate app.
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